Crisp new flavours for Christmas
Donnerstag, 12 November 2009
Exotic new crisp flavours are to feature in 45 Tesco stores in the Yorkshire and Humber region in the run-up to Christmas.
The crisps, including Chardonnay Wine Vinegar, Cheddar & Caramelised Onion Chutney and Henderson's Yorkshire Sauce, are produced by Sheffield-based Yorkshire Crisps.
Says Tesco regional buyer Sam Nundy: "I was so impressed with the quality that we are stocking them in every Tesco Metro, Superstore and Extra in the region.
"They are exactly the sort of regional product we are delighted to offer our customers, and they are likely to go down very well, especially for Christmas entertaining."
Yorkshire Crisps sales director Tim Wheatley said: "We're very happy to add Tesco to our list of outlets and reach a new audience of shoppers. The crisps will be on clip strips around the store, so we are not just confined to the crisps aisle, they can be found throughout!"
Yorkshire Crisps are also available in independent retailers, as well as Yorkshire branches of Sainsbury's, Morrisons, Booths and The Co-op.
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